Data enrichment is the means of merging and adding facts to a dataset you’re previously working with. This really is first-party data from a reference source (Dun & Bradstreet intended for address augmentation, postal code sources for state information) or perhaps third-party identifiers that match with existing buyer attributes (such as email address or mobile phone numbers).
Meant for marketers, the aim of this is to supply users with content that may be relevant to these people. Enriched data can help to deliver more tailored messaging, raising engagement together with the brand and reducing bounce prices.
In addition , businesses can use rampacked data for new customers, making it simpler to area and focus on marketing campaigns or perhaps other product sales initiatives. For example , if an online dealer has an correct list of clients that are considering its products, it can target potential buyers with data enrichment ads to get similar products and enhance sales conversions.
Data enrichment is a continuous effort, essentially conducted continually to ensure that the data being used by employees is as accurate as is feasible. After all, cash levels change over time, relationship statuses change and people relocate on a regular basis — all of which can change the info that you have got for your current customers.
The good news is, data preparation tools including Fivetran can keep your organization’s first-party and third-party info in synchronize to ensure that the most current, valuable data is being employed. To learn more about how data planning helps to reduces costs of business processes and generate informed decisions, download each of our free learning resource guide in the value of information enrichment!